Friday, October 26, 2012

Fun, Sexy, Read!

If you are looking for a fun, sexy, weekend read, or any day for that matter, then you'll love Taken By The Cowboy.  Julianne MacLean has penned another fun historical romp this time via an unwitting, time traveling spitfire whose entire world turns upside down when she lands herself in the 1880's old west.  And the old west is not the only place our heroine Jessica Delaney lands as she soon finds herself gracing a cell in the town jail.  And all because of a pesky June bug she swatted at, (who wouldn't?  Have you ever seen the size of one of those things?) one dead gunslinger, (who had nothing to do with the June bug as he was already dead) and an incredibly sexy Sheriff. (Who managed to make full use of the June bug in a nickname for said heroine.)  And who knew how much trouble a little, (well, maybe not little) June bug could cause?  Her life constantly in the balance, "June Bug Jess" as she's come to be known, tries desperately to find her way not only out of jail, but back to the 21st century.  But Sheriff Truman Wade has other ideas.  Keeping her alive for one as threats to her life continue to grow.  But protecting June Bug Jess becomes problematic when Sheriff Wade realizes she's not the only thing he needs to protect.  His heart's in as much danger from her as she is from the blood thirsty outlaws trying to kill her.  Saddle up and find out what happens when you too, 'Get Taken by the Cowboy'.  You'll be glad you did.  
You can purchase Taken by the Cowboy at amazon and Barnes and Nobles. http://

Saturday, October 13, 2012

Not Your Normal Sarian

From Time Masters Book Two; The Prophecy

Tylahs Mihn crept up the back side of one of the many elaborate tapestries which adorned the walls in this particular part of the palace.  He stopped and rubbed his antenae together a few times then listened intently, his little kitten like ears a-tuned to the tiniest of sounds.  
 She was late.  Good.   As the little Sarian’s older brothers were also not there. 
  “Always late!  Never on time!   Master will be anrgyssesss!”  Tylahs lamented and shuddered at the thought.
 “Only if Tylahs tells.   Tylahs better keep mouth shutssesss!”
 Tylahs froze.  His brothers had arrived and were quickly making their way up the back side of the tapestry to where he himself clung.  Uh Oh ...
His older brothers were bigger than Tylahs, and though they had been bred differently, they were still considered to be his brothers.  At times however, Tylahs wished it were other wise.  
 “Tylahs, worthless, ugly little Sarian!  Did you do as Master saidssesss?”
 A brother on either side of him, Tylahs was trapped.  They clung to the tapestry and pressed into him.  “Yesssesss!” He squeaked, his eyes bulging at the hated pressure of the two coarsely furred black and grey bodies thrust against him so hard the whole tapestry moved.
 “Goodssesss.  Well done for ugly, stupid Sarian like Tylahssesss!”  Toil, his brother on his left had actually given him a compliment.  
 Tylahs beamed with pleasure and quivered with delight, despite being smashed between the two brutes.  
 Trouble on the other hand, “Stupid Tylahs no goodssesss!  Always doing wrong and make us clean up his messes!  Master have us kill Tylahs one dayssesss!”
  Tylahs froze.
 Trouble turned his face right into Tylahs’s.  “We will kill you one dayssesss,”  he hissed.  “And I will like watching Tylahs die just like humanssesss!”  

 “Silence, all three of you!  Do you want to be found out?”  The tapestry was pulled away from the wall a few inches then roughly slapped back into it.  All three Sarian gave an audible high pitched ‘umph’ as their backs slammed into the wall.   She had arrived.
 She leaned against the wall, her tall form half hidden from them.  The three Sarian repositioned themselves to better converse with their leader.
 Toil made his way up the tapestry to get closer to her ear.  “We have done what Master saidssesss.  Now we go homessess?”
The woman looked this way and that before she spoke, then pulled the tapestry slightly away from the wall.  “No, we’ve still work to do.  I will tell you when it is time for you to return.  Tylahs, you did what I told you? Please say that you did.”
 Tylahs clung to the tapestry even harder at the mention of his name.  And of course, for what he knew would come next.  He all but cringed when he spoke. “Yesssesss.”
   She sighed in relief.  “Well done.  I will be sure to let your master know you have done everything he has asked of you.  I’m sure you will be well rewarded.”
 Tylahs tried to shrink into the tapestry as Toil and Trouble growled low in their throats.  Did she have to mention he’d get a reward? 
 “And you two,” she began, addressing his brothers.  “I’m sure the two of you have once again lived up to your names?”
 Toil and Trouble both bared their little fangs and teeth.  Trouble took the display a step further and spit venom at her.
 “Why you little monster!”  She hissed back and pulled a delicate looking handkerchief out of a pocket sewn into the sleeve of her gown.  She quickly wiped the poisonous spittle away.  “Do that again and I will smash you where you stand!”
 Trouble again bared his teeth and hissed. 
 Tylahs sighed.  Toil and Trouble had been aptly named.

Friday, October 5, 2012

Introducing Tylahs Mihn ...

From Time Masters Book Two; The Prophecy.

The hall was dark, empty.  A rapid succession of clickity, clickity click, click clicks could be heard racing across the expansive floor.  Tylahs Mihn ran as fast as his little eight legs could carry him.  If he did the job quickly and efficiently he knew he would be well rewarded.
 He rounded a corner and several of his single taloned feet hooked themselves into the bottom of a floor to ceiling tapestry.  He’d stopped just in time and let loose a low, staccato whistling sound of relief.  A huge Muiraran guard patrolled this part of the palace and was just crossing from one intersecting set of corridors to patrol another.  That alone let Tylahs know he was getting close.  Once the guard was out of sight, the little Sarian raced on.
 “Find hersssesss, I must find hersssess.  But wheresssesss?”  
 His body, small as it was, could scurry along the wall without being seen well enough.  He should be able to slip in and out and not get caught. Just as he’d done when he’d snuck into the palace.  But he had to make extra sure he got the right room, and that could take time.  Thankfully confidence was on his side tonight and he quickly made his way across the huge expanse of floor at the intersecting corridors. Yes, yes.  He could do this. None of his older brothers and sisters could dispute it.  They had, almost all of them, failed.  Only a few had made it through.  Now it was his turn.  
 Tylahs knew he could do it.  It was what he was made for.  His coloring, his size, all that he was his master had bred into him for this very thing.  And above all, little Tylahs Mihn wanted to please his master.
 Clickity, clickity, click ....  He still thought his master should have wrapped his talons to soften the sound emitted on the marble floors.  But then escape would become difficult. His master said so.  The floors were slick enough as it was without having his talons wrapped in cloth.
Tylahs suddenly stopped.  He turned slowly as his furry little black antennae quivered.  She was near.  He could smell her, all but taste her scent.  He spun to face the door across the hall.  This had to be it!  
 “Yesssesss!  I have found hersssess!”  He nervously looked this way and that, his large round bulbous eyes quivering with the effort, as he made sure no guards were about.  He then quickly raced across the hall to the huge wooden door.  
 “Oh nosssesss!  How to get insssesss?” He sat back on his haunches and looked up at the door that to him, seemed to go on and on.  He shook his head and furiously rubbed his antanea together as he pondered his next move. 

Monday, October 1, 2012

To Market, To Market!

A  Definition  of  Terms

Book Publishing is the process by which a book comes to be in printed or electronic form and then made available to the public for purchase. The second half of the definition—making books available to the public for purchase—consists of two components: making potential buyers aware of your book and ensuring copies are readily accessible for those buyers to purchase.  You determine the best ways to make potential buyers aware of your book while discovering the best avenues of accessibility for them, at whatever scale you decide to promote your book. But first, let’s talk a little about what marketing is and, more importantly, what it is not.

Misconceived Monsters of Marketing

Marketing is not the same as high-pressure selling. A lot of people are terrified, some practically
paralyzed, by the irrational notion that marketing means personally pestering, even badgering, people
into buying something they don’t really want, or need, for that matter. Take some deep breaths and
calm yourself. You don’t have to turn into some self-promoting monster to be successful.
In reality, marketing is a very creative process, like solving a puzzle with intriguing and limitless
possibilities.  Authors are very creative people, well-equipped to find all sorts of fantastic
solutions. All you need is a structure, or framework, for decision making, not to mention some basic
knowledge of the options available out there. But before you begin to look at all the different options
to utilize in the marketing of your book, let’s first look at one very important component to the
whole process.

The Time Factor

When marketing your book, you need to be able to, on the one hand, weigh life’s priorities and home life against the amount of time and financial commitment of selling one’s book. You can easilykeep the balance by selecting the marketing tactics and options that best fit you. This way you canenjoy promoting your book without causing yourself a lot of stress or drain on your energy.Introducing your book to the world is a big step for any author.  When it comes to marketing your book, it often comes down to time. The time and commitment necessary to perform several planned promotional activities. High pay-off promotional activities at that.

It's fun to think outside the box, (a lot of us get outside the box and stand on it!)  but make sure the box you're standing on is balanced and strong enough to hold you and help you identify which marketing strategies best suit whatever level of marketing you choose for your book. I know you can do it!

Then What Is Marketing ?

In Bruce Batchelor’s book, Marketing DeMystified, marketing is described as the process of
creating, implementing, monitoring, and evolving a strategy for the complete marketing mix,
which is:

1. having a needed product or service
2. available at a convenient place and time
3. for mutually satisfactory price (value)
4. while ensuring that the correct segments of the public
5. are aware (promotional mix)
6. and motivated (positioning)
7. all in a manner that takes advantage of strategic partnerships and contributes to
the overall purpose, (passion).

The promotional mix includes:

1. Personal sales
2. Publicity and public relations
3. Paid advertising (at times)
4. Sales promotions

Mr. Batchelor goes on to say that this ideally will be done with respect and consideration to:

1. Financial profits
2. The planet
3. And people (society)

OK, so that’s a lot to take in. But Mr. Batchelor has hit the nail on the head, as these are
the things to consider when building your book’s marketing strategy. At whatever level of marketing you choose, you will often be, as Mr. Batchelor says, “substituting creativity and personal connections for the brute force, expensive strategies employed by large publishing houses.” And more importantly, you’ll be having fun while you do it!

As fiction authors what we are really selling is ourselves.  For non-fiction authors they have something more specific people want.  Readers can see it displayed, know more about it by picking the book up and leafing through.  Have a better idea if the book is what they really need.
Fiction is different.  Rather like a smorgasbord prepared by many fine chefs.  One may specialize in chocolate, another in fruit-filled confections.  It comes down to a matter of taste.  What sort of story do you hunger for?  How are you going to know what to order if you don't know much about what's on the menu. And let's face it.  Amazon, Barnes and Nobles, iTunes among others, are some pretty big menus!  So you ask what other readers with somewhat similar tastes to your own, thought of the dish ... er ... book.  They may say it's good, where you think it falls flat.  Everyone's tastes are different.  If you specialize in chocolate, then go to the chocolate lovers!  Share your love of chocolate with them!  Exchange a recipe or two!  And so on.  But all of this takes time.

So the big question is:  How much time do you have?

I'll discuss this in next week's marketing post!